Creativity. Passion. Heart.
Making Ideas Sing.
I am a driven marketeer with over 20 years experience working in live entertainment across a diverse mix of brands in theatre, events, TV and comedy.
I am creative and a strategic thinker with experience working on globally recognised shows, West End Theatre branding, campaign creative for international world class venues, and have developed and built brand recognition for many known shows.
PROJECTS
LAUNCH DISNEY TICKETS
Working closely with the sales and ticketing team we developed Disney Tickets in the UK, creating a closer ticketing relationship with audiences. Disney Tickets allowed data collection, better customer service, tailored booking flow, unique sales opportunities for subscribers, and one hub for all ticketing improving the online experience.
SEASON CREATION AND MARKETING CONSULTANCY
DEVELOP & LAUNCH SECONDARY EDUCATION PROGRAMME.
Whilst at Dewynters I led the pitch process for creative and marketing consultancy for the National Theatre of Kuwait, JACC. After a successful pitch we helped guide the team creating structure within a season of work. Their strong iconography and logo was known, and the building unique, so we used existing shapes and patterns to unify over 50 live projects and shows across 2 concert halls and 3 theatres.
I worked closely with the team to build brand assets they could update throughout the season, ensuring consistent tone and impactful visual messaging.
Education Programmes can become expensive to develop, and show marketing budgets need to sell tickets at full price, not reduced school groups.
LEARN WITH MISCHIEF takes the fundamentals of making a Mischief Comedy and can we studied whilst seeing any of their shows. Over 6 lessons students work peer to peer building teamwork, communication skills, creative thinking, storytelling, and giving teachers the power of laughter in the classroom.
CONTACT ME
HARRY LOCKYEAR
Harry@harrylockyear.com